Fundraising Strategies and Approaches
5 min read

The Advantages of Online Fundraising Over Offline Methods

Schoolfundr Team
Published
March 25, 2024

The Advantages of Online Fundraising Over Offline Methods

With the rise of digital platforms and social media, online fundraising has become popular in the last few years, making it easier and faster for individuals to raise money and spread awareness to their fundraisers.

There are several benefits to an online fundraising platform like Schoolfundr that make it a superior option over what some consider traditional methods offline:

Increased Efficiency

By leveraging digital platforms and social media, fundraisers can now raise money and spread awareness more efficiently than ever before. That increased efficiency has translated to amazing results; over the last 3 years, online donating has grown over 40%! Accessibility is also increased, allowing people from all over to contribute to a cause without being physically present. Online fundraising campaigns can be shared on social media and through email, reaching a broader audience than traditional methods such as flyers or word-of-mouth.

Cost

In comparison to traditional offline methods, online fundraising offers significant cost savings. Traditional methods require printing and distributing materials, while online fundraising campaigns can be created and shared with little to no cost. Online fundraising also does not require the potentially large upfront costs of holding inventory for sale, only to keep a small fraction of those sales afterwards.

Convenience

Online fundraising offers unparalleled convenience for both fundraisers and donors. Donors can contribute to a campaign from the comfort of their own homes with just a couple of clicks, without the need to attend a physical event. Fundraisers can create and share their fundraiser in a matter of minutes. Schoolfundr provides you with expert support and customizable tools for you to create your fundraiser page in minutes.

Real-Time Progress Updates

One of the remarkable advantages of online fundraising is the ability to receive real-time updates on campaign progress. This allows fundraisers to see how much money has been raised, track donations, and adjust their strategy accordingly. It also gives donors a greater  sense of how their contributions are making a difference.

Reach a Broader Audience

Unlike offline campaigns limited by physical constraints, online fundraising has the potential to reach a vast and diverse audience. By sharing the campaign on social media and through email, fundraisers can tap into the power of their networks and beyond, attracting new donors and supporters (Schoolfundr offers 1-click sharing to make this even easier). Donors can also share their support, bringing more awareness to the fundraiser and consequently more donors.

Enhanced Donor Engagement

Communicating directly with donors using software leads to more success. 63% of donors prefer to give online with a credit or debit card, and 55% of US donors prefer to be thanked for their charitable giving via email.

There are many benefits to online fundraising with Schoolfundr. While offline fundraising methods may still have their place in certain situations, the advantages of online fundraising make it likely the better option for any individual or organization looking to raise money for their cause.

Embrace the efficiency, cost-effectiveness, convenience, and reach of online platforms, with Schoolfundr - join the digital revolution of fundraising today!

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